Koreans love their signs. Everywhere there are banners - hanging off tall buildings, across the front of a shop, and here by the river, a dozen signs hang at an interesection to promote a business or an event.
They love neon signs too and the night sky glows with them.
There are quite a few funny signs here, and we had a chuckle at this one in a restaurant that we visited recently.
The food in some restaurants - certainly on campus - differs greatly from what is on the advertising hoardings.
This one (on the sign on the left) says "We understand the potential of the average potato."